HIT THE ROAD, JACK
You’ve all heard the expression. Jack-of-all-trades, master of none. For the most part it’s true. Granted, there are exceptions to every rule, but for the majority of us, we have an all-consuming passion for One Thing. That’s all well and good on paper, but what does it mean for your business? If you build, design, manufacture or offer services, will clients automatically come?
“It is a terrible thing to look over your shoulder when you are trying to lead – and find no one there.”
Franklin Delano Roosevelt
CONNECTED WRITING My One Thing is connected writing. What is it? A multifaceted approach to telling your story that begins with a connection to your reader. What are we trying to convey, and why should they care? It’s easy enough to find someone to handle the essential elements we all learned at university. Who, what, why, where, when and how. That’s simply a recitation of fact. Connected Writing brings your story to life and engages the reader through focused content. It has a voice and a message. It’s personable.
EXPERIENCE COUNTS That connection has been my passion for more than 20 years. Without it, SEO and tags and any number of technology measures are all just white noise. People want value. At a time when we are continually bombarded with information 24/7 from multiple outlets, there simply isn’t time for information that doesn’t fill a genuine need. What I provide isn’t a choice between engagement and technology, it’s a blending of the elements into a seamless whole that provides all the information new technology can provide while offering focused content that resonates with your audience. It is literally the best of both worlds.
THE RIGHT TIME FOR CHANGE IS RIGHT NOW It’s true what they say about working smarter versus working harder. It’s also true that successful leaders surround themselves with smart folks that bring their own expertise. None of our businesses thrive when we take on the role of Jack. We shine when we focus on doing one thing better than anyone else.
Connected Writing results in focused content.